Virtual Booth

Students often struggle with understanding assignment requirements, applying business concepts to real cases, and knowing how to improve their work before submission. At the same time, lecturers may not have enough time to provide individual feedback and guidance to every student. To address this issue, this innovation introduces a SmartAssign AI website that provides students with continuous and course-specific learning support.

The website combines several features to support both students and lecturers. The Rubric & Draft Evaluator allows students to paste part of their draft and receive feedback based on the assessment rubric prepared by the lecturer. The Assignment Knowledge Base allows the lecturer to upload the assignment brief, instructions, rubric breakdown, and frequently asked questions. This gives the SmartAssign AI the relevant information needed to provide guidance based on the actual assignment.

The SmartAssign AI also helps students understand and apply important business concepts such as SWOT, PESTLE, Marketing Mix, business ethics, organisational structure, and financial feasibility. Students can use the chatbox to ask questions, clarify terms, understand assignment instructions, and get guidance when they are unsure about their next step. An embedded Step-by-Step Business Plan video is also provided to help students structure their business plan, make realistic feasibility assumptions, and avoid common mistakes.

For lecturers, the website includes Student Analytics, which provides a live summary of student interactions during the session. These interaction patterns can help lecturers identify areas where students may need additional explanation, examples, or tutorial support. Overall, the SmartAssign AI aims to make learning support more accessible, encourage students to improve their work before submission, and help lecturers better understand students' learning needs. The innovation demonstrates how a simple, course-specific digital platform can connect assignment requirements, rubric-based feedback, business concepts, student support, and lecturer insights in one place.