Virtual Booth

BIMANTARA-Bersama Menyemai Kasih is an innovative experiential learning model that integrates strategic communication, service learning, and corporate social responsibility(CSR) to promote ASEAN awareness and community engagement. Implemented through the CMP601 Strategic Communication Management course, the programme engaged 25 UiTM students and 28 children from Rumah Aman Children's Home in interactive activities, including the ASEAN Passport Challenge. Guided by the Integrated Experiential ASEAN Learning Framework, BIMANTARA enhanced communication, leadership, intercultural competence, and civic responsibility while raising RM12,500 for community initiatives. Aligned with SDGs 4, 10, 16, and 17, the model is scalable, sustainable, and transferable across higher education institutions.