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Understanding Islamic banking requires more than memorising terms, contracts and product features. In classroom practice, students may understand the theory but still find it difficult to connect Islamic banking concepts with situations that resemble actual customer decisions. IBEX (Islamic Banking Experience) was developed to address this theory and practice gap through an experiential, game-based learning approach. The objective is to provide a learning environment in which students can apply Islamic banking knowledge, evaluate customer situations and make decisions while interacting with other players. The novelty of IBEX lies in its simulation of an Islamic bank through department-based challenges, authentic customer scenarios, Islamic contract selection, risk and compliance activities, digital banking challenges and a five-pillar performance scorecard covering financial performance, customer experience, Shariah and governance, ESG and sustainability, and innovation and digital banking. IBEX can benefit society by strengthening financial literacy, increasing awareness of Shariah-compliant banking and developing practical decision-making skills among students and community learners. It also supports educators by providing a reusable teaching aid that can be incorporated into classroom activities, workshops and outreach programmes. For commercialization, IBEX can be produced as a physical educational game set, offered through institutional licensing, training packages and facilitator-led workshops, and later adapted into digital or hybrid formats. Its modular design also allows the content to be updated for different Islamic banking topics and target groups.