Virtual Booth

Malaysian Generation Z are exposed daily to sustainability content on social media. However, this exposure does not necessarily translate into mindful consumption behaviour. The MindfulMe Index, a bilingual (English/Bahasa Melayu) digital self-assessment and gamified learning tool, closes this gap. Its Mindful Consumption Profiler operationalizes the Stimulus-Organism-Response paradigm through a 25-item instrument, generating an instant visual profile, consumer archetype, and personalized behavioral nudges. Five mini games, including a Greenwash Detector, extend assessment into experiential learning. Offline-capable and requiring no installation or data collection, it is grounded in an ongoing PLS-SEM validation study, supports SDG 12, and deploys readily in classrooms and sustainability campaigns.