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Abstract

VentureVerse Business Plan Builder (VBPB): A Gamified Experiential Learning Toolkit for Teaching Technology Entrepreneurship Among Undergraduate Students

Technology Entrepreneurship education is essential for developing future innovators and entrepreneurs; however, many undergraduate students struggle to apply entrepreneurial theories in developing viable technology ventures. Traditional lecture-based teaching and written business plan assignments often result in passive learning, low engagement, and limited entrepreneurial competency development.

To address this challenge, VentureVerse Business Plan Builder (VBPB) was developed as a gamified experiential learning toolkit that transforms business plan development into an interactive, mission-based learning experience. The toolkit comprises a printed game board, twelve sequential mission cards, a Venture Blueprint Workbook, and Opportunity, Challenge, Innovation, and Mentor Cards. Students collaboratively complete twelve venture creation missions, progressing from Opportunity Discovery to Investment Pitching while developing a comprehensive technology business plan.

The novelty of VentureVerse lies in integrating gamification, experiential learning, Outcome-Based Education (OBE), competency-based assessment, and authentic business simulation within a single offline, reusable learning toolkit. This approach promotes critical thinking, creativity, collaboration, communication, strategic decision-making, and entrepreneurial problem-solving while enabling lecturers to assess competency achievement systematically.

VentureVerse benefits higher education institutions and society by enhancing entrepreneurial readiness, improving graduate employability, fostering technology-based venture creation, and supporting innovation-driven economic growth. The innovation aligns with SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation and Infrastructure).

The toolkit has strong commercialization potential as a low-cost, portable, and scalable educational product suitable for universities, polytechnics, TVET institutions, schools, and entrepreneurship training centres through educational kit sales, institutional licensing, facilitator training, and future digital or hybrid editions.